You Can Make an Impact

Here you’ll find support and guidance on the following ways you can become a part of the 2020WOB campaign:


10 Things You Can Do to Make an Impact!

2020 Women on Boards encourages you to take action! Here are 10 things you can do to help us increase the percentage of women on corporate boards in the U.S. to 20% or greater by the year 2020:

  1.  Register your support for the campaign by giving us your email in the email sign up at the bottom of this page. This groundswell of support will help us show corporate board nominating committees that consumers care about board diversity.
  2.  Make an individual or corporate donation to help support the campaign.*
  3.  Publicize the issue and the campaign via social media. On Facebook make sure to “Like” 2020 Women on Boards. On Linked In join the 2020 Women on Boards group. And follow us on Twitter @2020WOB. Tweet about the companies that have women on boards and question the ones that don’t. The more noise we make about the issue, the more likely companies will add women directors.
  4.  Enlist your Friends. Also your family, and business colleagues to support the campaign. Engage 20 people to register their support on this 2020WOB website. All it takes is entering their email address on the home page! And bring them to the closest 2020WOB National Conversation event.
  5.  Research the board composition of the company where you work.  Does your company (public or private) have 20% or greater women on its board of directors? If not, find out the reason why. If there’s only one woman director currently, ask the CEO to consider appointing a second woman, and possibly a third in the near future.
  6.  Be selective about your future employment.  Looking for a job? Identify socially responsible companies that support women’s advancement. Review the gender composition of the board and senior management.
  7.  Vote your proxy. If you’re an individual investor, find out how many women serve on the boards of the companies where you own stock. If there are no women directors, send the CEO a letter to ask why not. And make sure you vote for shareholder resolutions on board diversity and for board slates that include women.
  8.  Take the 2020WOB Challenge. Every month, you will receive an email from 2020WOB alerting you to a “Z” (zero women directors) company. Click the link to send a pre-written email to the company, gently urging them to add women to their board. It’s an easy way to make your voice heard. Encourage your friends to participate!
  9.  Host an event. If you’re a member of a club or group, make a presentation about the 2020 Women on Boards campaign or request one of us to speak. We’ll provide a 2020WOB presentation kit with state statistics. Email us for more information.
  10.   Be a spokesperson. Help us spread the word about the campaign by speaking about the topic. Email us for more information.


How to Form a 2020WOB Campaign Committee

Leading a campaign committee is a great way for women to increase their personal visibility, increasing their networks and demonstrate their leadership skills while working on an important issue. 2020WOB Campaign Committees help 2020 Women on Boards engage supporters and work to increase the number of women on regional corporate boards.

Campaign Committees can be managed by groups of individual volunteers, or by an organization aligned with the 2020 mission such as university alumnae associations, membership organizations or professional associations. Our goal is to continue to launch 2020WOB Campaign Committees in major cities across the United States.

Campaign Committee Requirements:

Suggested Activities (not required):

SUMMARY: 2020WOB Campaign Committees are all volunteers who help engage supporters and work to increase the number of women who serve as directors on local company boards.


Take the 2020WOB Challenge

The 2020WOB Challenge is a way for campaign supporters to express their individual and combined voice. On the 20th of every month, 2020WOB supporters receive an email from us asking them to send a pre-written message to the Company identified that month as a “Z” company for having zero women on its board.  The emails urge the company to add a woman to their board.

From 2011, when we started doing the Challenge, to April 2019, 57 companies received the monthly 2020WOB Challenge. Of those, 40 companies added 54 women directors.

Of course, these “Z” companies hear pressure from many sources, not only 2020WOB, to increase the number of women on boards.  But we are proud that our strong brand and gentle influence has moved the needle for many corporations.

To take the most recent challenge, click here.


Vote Your Proxies

Do you care about putting more women on boards? Vote your proxy!

If you own shares of a company you have a say in how the company is run. Shareholders vote on a variety of issues, like the election of board members, executive pay, and environmental issues. The votes are counted at the company’s annual meeting. If you can’t attend the meeting, you’re asked to vote by proxy. This is typically done by mail, although online proxy services are replacing the need to attend annual meetings in person.

As a rule of thumb, for every share you own, you have one vote.  The more shares you own, the more votes you have. So, if you care about an issue, it’s important to vote your proxy and let your voice be heard along with other 2020WOB campaign supporters.

The next time you get a proxy form in the mail, review the board slate. Don’t see a woman on the slate? Write on your proxy in big, bold letters: WHERE ARE THE WOMEN? If enough people ask the question, companies that don’t have women on their boards will begin to understand that gender diversity is important to their shareholders. Or does the board have fewer than 20% women directors? Then just vote for the women and not the entire slate of directors. If you vote your proxy electronically and can’t communicate with the company, then write a letter or send an email to the chair of the nominating committee or chairman of the board. That’s how change is made.


*2020 Women on Boards is a tax-exempt organization under Section 501(c)(3) of the Internal Revenue Code. All contributions are tax deductible to the extent allowed by law.